Why the Pre-Launch Phase is Everything for a Successful Kickstarter Campaign

Whenever you run a Kickstarter campaign — a form of crowdfunding to bring your product or project to life — one thing is absolutely essential: a powerful pre-launch phase.

This early stage is make-or-break. It’s your moment to build momentum, grow a base of enthusiastic followers, and make sure your launch doesn’t go unnoticed. Why? Because Kickstarter’s algorithm is designed to reward traction. Campaigns that get off to a strong start — especially in the first 24 to 48 hours — are far more likely to be featured, recommended, and boosted by Kickstarter’s internal system.

In other words: the more people who follow your project before launch, the more visible you become during launch.

Our Timeline: From Pre-Launch to Your Bookshelf

We officially pre-launched our Kickstarter in June, giving ourselves time to build support and excitement before our full 30-day campaign goes live in August. The goal? To get our book into the hands of our beloved backers and collaborators by the start of the season — October 2025.

To make this possible, we need your support now. ❤️ Follow our Kickstarter

What to Expect in the Coming Weeks

During the pre-launch phase, we’ll be sharing sneak peeks of the book — behind-the-scenes images, sample pages, early reviews, and a taste of what makes this port wine cocktail book so special.

We’ll also announce the exact launch date soon — but that timing depends heavily on how many followers we gather before we go live.

👉 So if you haven’t hit the Follow button on our Kickstarter page, now’s the time. It’s free, takes two seconds, and makes a massive difference.

Together, let’s make this the toast of Kickstarter 🍷📚
Thanks for being part of this exciting journey. We can't wait to raise our glass with you.

Yours truly - Ruud Scholten